Pratt Wayfinding System
Process
Redesign Pratt Institute’s Signage System by using different color to represent different functional buildings.
Typeface Treatment: Be Vietnam Pro Medium;Be Vietnam Pro Black.
Materials: Bendheim Glass "Blue SatinTech", "Pale Pink Opal", "Jelly Bean", "Jelly Bean Green Apple", "Honey"; Stone Glass* 15mm Black Polished; Stone Glass* 15mm White Polished.
Brand Idenity
Strategy