Pratt Wayfinding System

Brand Idenity

Process

Redesign Pratt Institute’s Signage System by using different color to represent different functional buildings.

Typeface Treatment: Be Vietnam Pro Medium;Be Vietnam Pro Black.

Materials: Bendheim Glass "Blue SatinTech", "Pale Pink Opal", "Jelly Bean", "Jelly Bean Green Apple", "Honey"; Stone Glass* 15mm Black Polished; Stone Glass* 15mm White Polished.

Brand Idenity

Strategy

All Works

All Works

All Works