(Team Project)

Creative Team
Ogilvy Beijing
Leona Chen
Will Gao
Yunke Ni

Production House
YCCFilms, Beijing
3D Rendering
ROOMs Studio, Beijing

Responsibilities
Art Direction, Storyboard, Concept.

Reimagine the car not just as a vehicle, but as a symbol of community and space, aligning with the Mid-Autumn festival's theme of reunion. 
The car would become a central figure in familial and communal gatherings.