Ader Error x Zara
Process
‘Be Generation AZ’
The first collaborative collection with ZARA conveys the story of the philosophical concept of extending from the past to the present and the future, and the very first and the end are all connected. 'AZ Collection' is inspired by the identities and uniqueness of all generations from A to Z, blurring the boundaries between the virtual and real worlds, and features the lives of young people who pioneer their own Persona.
Editorial
Brand Identity